As this content is distributed to new places, it provides a chance to gain more traffic as audiences follow the content trail from the third-party site to the original publishers.Īnother major benefit of content syndication is that small publishers can piggyback on the authority and reach of larger publishers who choose to republish their content. Why Is Content Syndication Important?Ĭontent syndication is rapidly becoming a serious growth tool for publishers, given that it can both boost content engagement as well as SEO performance through backlink generation.Ĭontent syndication networks provide a way for existing content, especially evergreen content, to be reused in another space, saving time, money and effort. ![]() On the other hand, Google penalizes duplicated content and publishers could see their content slide down the search engines results page (SERP) rankingsĭespite the risks, syndicated content is still a strategy worth pursuing, given the potential audience traffic and lead generation upside, as long as publishers minimize the risk.įor those just beginning to explore this space, check out our detailed guide on content syndication SEO to understand more about the process, its benefits and also its pitfalls. On one hand, content syndication can help achieve greater visibility and generate additional backlinks that increase traffic to the site and convince Googlebot that a site is reputable. To a content creator, syndicating content can be daunting. It goes through an entire lifecycle of being published, shared, updated and - in many cases - being republished via content syndication platforms. Content, once published online, rarely remains rooted to the same spot.
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